events


SEARCH
news

 

 

AGSM celebrating two new public artworks 

 

The Art Gallery of Southwestern Manitoba (AGSM) is celebrating two new public artworks by emerging indigenous artists Carly Morrisseau and Jessie Jannuska. The artworks were created as part of the first edition of the Public Art Mentorship Program – a program supporting the artistic leadership and voices of local Indigenous youth in Brandon and southwestern Manitoba.pic 1

The new billboard artwork is currently installed at the corner or Richmond and 18th in Brandon. The message on the billboard is written in Cree syllabics and says "We're Still Here."

“I chose to make this artwork, because [Indigenous people] are still here, and we have a lot to offer,” stated Carly Morrisseau, in reference to the meaning of their artwork. The work addresses misconceptions about Indigenous communities in Canada and boldly affirms the continuous Indigenous presence in the region.

The billboard is scheduled to come down mid-November, and in its place will be a work designed by Jessie Jannuska, titled “Nibi – My cup is full, please take a sip.” Jannuska’s work aims to raise awareness about Indigenous water rights in Canada and Missing and Murdered Indigenous Women.

Two artist-led workshops will be held in association with the Public Art Mentorship Program at the AGSM on Saturday, Nov. 23 from 1 - 2:30 p.m. The first workshop “Beadwork Basics” will be led by artist Jessie Jannuska; students will learn the basics of beadwork. The second workshop, “Intro to Cree Language Lessons,” will be led by Carly Morrisseau; students will learn to speak a few simple phrases of Cree at this introductory language lesson.

The Art Gallery of Southwestern Manitoba is located at 710 Rosser Avenue, and can be accessed either from the Town Centre parkade, or from the first floor of the Town Centre Mall through the elevators near the library. Parking in the Town Centre is free for AGSM visitors. Gallery hours are: Monday 4:00PM - 9:00PM, Tuesday to Friday 10:00AM-5:00PM; Thursday 10:00AM - 9:00PM; and Saturday 12:00-5:00 p.m.

 

 AGSM release
 
 

 

Unique Manitoba destinations come together to learn at Travel Manitoba’s Place Brand Summit


 

Nearly a dozen tourism destinations, including Brandon, came together recently in picturesque Clear Lake for two days of learning, from experts and from each other, about what it takes to encourage travellers to seek out the province’s lesser known destinations.

Travel Manitoba’s second annual Place Brand Summit brought together representatives from all destinations that have participated in the corporation’s Place Branding program.  The program, launched in 2017, helps destinations understand the potential of developing a strong place brand.  Defined as the process of image communication to a target market, place branding creates a single brand for a destination and extends it to all its offerings and interactions.  IMG 0074 1

“A well-articulated place brand strengthens a community’s sense of place by creating alignment between the language and messages created by business, the community and visitors”, said Linda Whitfield, Vice President of Marketing & Communications for Travel Manitoba.  “We believe our place branding program is a proven means of growing tourism through increased visitation to distinct destinations within Manitoba.”  

To date, place brands have been created for Clear Lake, Gimli, Brandon, Saint Boniface, Neepawa, Portage la Prairie, Morden/Winkler (joint), Flin Flon, Whiteshell Provincial Park, and Thompson.  A new brand is currently in development for Winnipeg.  Nearly all brands were represented at the Summit.

The place branding initiative supports Travel Manitoba’s strategic priority of fostering a culture of pride of place.  “It’s helping communities view their destinations through a different lens and is generating a strong sense of pride of place.  We are confident that as the brands take root, many residents will become ambassadors for tourism in Manitoba”, said Colin Ferguson, President and CEO of Travel Manitoba.

The Summit addressed topics such as “Securing community engagement and partner funding”, “Creating engaging Advertising”, “Building a social media presence and maintaining brand integrity”, “Working with social media content creators”, and “Event creation and partnerships as a way to grow your brand”.  Both local and out-of-province presenters provided insight into the topics.

“I came back to the office inspired and rejuvenated to press on with our local tourism efforts”, said Marilyn Crewe, Economic Development Officer in Neepawa, whose responsibilities include tourism.

Next year’s Summit may once again be held outside of Winnipeg, which allows place brand representatives to see other communities that, like their own, often struggle to have Manitobans realize all there is to see and do in their community.  Having a unique place brand is often the first step to building that awareness.

 

Travel Manitoba release

 

 


 

 

Tourist information area receives significant upgrades

Tourist upgrades

The tourist information area located inside the Riverbank Discovery Centre has undergone a significant facelift recently thanks to Travel Manitoba and Westman Communications Group. 

Upgrades include new brochure racks and a three-tier book table, funded by Travel Manitoba and purchased by way of Retail Supplies WR Display & Packaging in Winnipeg, as well as a TV and two iPad stations, which were donated by WCG.

“Travel Manitoba is proud to support the improvements and modernization of the visitor information centre at the Riverbank Discovery Centre,” said Colin Ferguson, President and CEO of Travel Manitoba. “Leading innovation in the delivery of visitor services is an important corporate objective as we work to build brand and market positioning. We understand the value of providing visitors with relevant and timely information to ensure they’re equipped to discover the city of Brandon and Manitoba as a whole.”

“The Riverbank Discovery Centre is a great facility that supports local tourism and the community,” said Courtney Baxter, Manager of Marketing at Westman Communications Group. “Westman is happy to donate up-to-date technology as part of their initiative to modernize their information area, supporting their continued growth and dedication to bringing tourism and exciting events to Brandon for years to come.”

“I cannot thank Travel Manitoba and Westman Communications Group enough for their support in this initiative,” said Lanny Stewart, Brandon Tourism Manager. “Their partnership in this endeavor helped create a much-needed new look and design to the area as well as up-to-date technology for tourists visiting the centre.”

“A lot of work has been put into getting this project complete and I’m appreciative of all parties involved in making this happen,” said James Montgomery, GM of Brandon Riverbank Inc.

 

Brandon Tourism release

 


 

Annual Manitoba Tourism Awards take placeIMG 0869

 

The 21st annual Manitoba Tourism Awards took place on Thursday, Sept. 19 at The Metropolitan Entertainment Centre in Winnipeg. The Manitoba Tourism Awards recognize outstanding contributions to the provincial tourism industry. The Tim Horton’s Brier and National Indigenous Peoples Day were Brandon finalists in the event of the year (over $5,000) and Indigenous tourism award respectively.

The winners:
 
Aspiring Youth Award
Megan Dudeck: Megan’s contributions to marketing, promotion and event planning in Riding Mountain National Park resulted in increased visitation to the park.
 
Event of the Year Award, budget under $5,000
Birds and Beer Flights: This new, sold-out event at Oak Hammock Marsh combined waterfowl viewing with beer tasting.
 
Event of the Year Award, budget over $5,000
Festival du Voyageur 50th Anniversary Edition: Innovations, upgrades and diverse programming complemented the revival of le Festival du Voyageur’s retro logo for its 50th anniversary milestone.
 
Volunteer of the Year Award
Richard Winton: Demonstrating leadership and team spirit, this enthusiastic volunteer has trained over 95% of new volunteers at Assiniboine Park and Zoo over the last six years.
 
Indigenous Tourism Award
Opaskwayak Indian Days: This long-running festival brings together the community and visitors to celebrate First Nations traditions, heritage and culture.
 
Innovation Award
St. Labre 200: This small community is becoming known as the go-cart capital of Manitoba thanks to an innovative event welcoming 1,700 racers and spectators.
 
Marketing Excellence Award
27 Minutes for 27 Years, Mandela: Struggle for Freedom Campaign: The Canadian Museum for Human Rights found a way to tell Nelson Mandela's story, generating enthusiasm and resulting in 21 million impressions.
 
Partnership Award
Third + Bird Clear Lake Summer Market:  With the goal of boosting the profile of both brands, this partnership created a new signature event in Riding Mountain National Park.
 
Award of Distinction – Ambassador
Karly McRae: Over the last 10 years, Karly has grown into a champion for tourism and economic development in Clear Lake Country in Riding Mountain National Park as the owner of Lakehouse Properties and the founder of Clear Lake Country destination marketing organization.
 
 
“Manitoba’s tourism industry has had a big year,” said Colin Ferguson, Travel Manitoba President and CEO. “With Lonely Planet naming Manitoba as one of the top 10 regions in the world to visit in 2019, our tourism industry continues to set the bar high. What all of the 88 nominees, 27 finalists and nine winners have in common is the ability to offer exceptional service along with engaging and distinctive experiences that are the core of our province’s tourism industry.”

Growth, Enterprise and Trade Minister Blaine Pedersen added: “Promoting Manitoba tourism means creating jobs in Manitoba and thanks to all of you for being a part of the tremendous success we have achieved, together, over the past four years.  We will build on this momentum and take the industry to new heights by devoting an additional 25 per cent above the present allocation of provincial tourism revenues toward growing the industry even more. The funding increase is part of our Manitoba Works jobs plan to add 40,000 more private sector jobs throughout the province over the next four years.” 

Nominations for the Manitoba Tourism Awards are submitted by industry peers and finalists and winners are selected by an industry-based judging panel. Winners received a trophy and the right to use the Manitoba Tourism Award symbol for advertising and promotion.

With files from Travel Manitoba release
 


 

Festival Park draws big crowds during summer66598965 2931907483548196 6512312469719875584 n

 

Festival Park, the outdoor amphitheatre consisting of a covered, elevated stage that includes grass terraces and stone seating located at the Riverbank Discovery Centre in Brandon, has had several bookings since it opened earlier this year, attracting more than 50,000 people in the process, says James Montgomery, GM of Brandon Riverbank Inc.

"Everyone has been complimenting us on the sound quality at Festival Park," Montgomery told Discover Westman. "The venue itself has been very popular and we've had a lot of compliments."

The Discovery Centre also had another successful summer, as a plethora of visitors took in the winding trails, the indoor and outdoor interpretive programs and so much more, Montgomery added.

For more on the Riverbank and its programs, click here.

 

 


 

Brandon named host community for the 2021 ISBHF World Ball Hockey Championship 

 

The 2021 International Street and Ball Hockey Federation (ISBHF) World Ball Hockey Championship is coming to Brandon!  2021 ISBHF logo rev transparency 1 300x300

Brandon was selected from among four official bids under consideration, with the other bids being from Calgary (Alberta), Laval (Quebec), and St. John’s (Newfoundland and Labrador). The site selection process began in May of 2019 and had over 20 communities and groups from across Canada expressing an interest to host.

“We were thrilled with the quality of all the bids we received and considered,” said CBHA president Steve Power in a release. “The Brandon bid demonstrated to us a great venue plan, solid business plan with committed support from various partners, and some unique concepts to allow for Team Canada to have the best chance for success at the World Championship. All bids were impressive, but we know we chose a great partnership with Brandon and the MBHA.”

The event will take place at the Keystone Centre and will include approximately 700 athletes, coaches and officials from approximately 26 or more national teams from various ISBHF member federations in both men's and women's divisions.

It is estimated the championship will have an economic impact of $1.5 to $2.0 million to the Brandon area and the province of Manitoba.

 

With files from release

 


 

Bran-Con coming to Brandon in October!

 

You may have heard on social media or a local news website or maybe your spidey senses were tingling recently notifying you of Bran-Con coming to Brandon in October.67525056 2624610227552058 2452997956098326528 n

Bran-Con, described as a comic/pop culture event which focuses on art and literacy but with a little Hollywood and whimsy thrown in, will take place Oct. 19 and 20 at the Western Manitoba Centennial Auditorium.

“An event in Winnipeg was cancelled and we saw the need for something like this and just couldn't let the opportunity pass us by,” said Jill Elvers, Bran-Con creative and marketing director. “It's been a lot of early mornings and late nights but we’re starting to see the light at the end of the tunnel. We’ll be starting to ramp up our marketing efforts and really getting our name out there. We need everyone to know about Bran-Con because you are not going to want to miss it.”

The event provides the opportunity to get up close and personal with some really talented comic book artists as well as a number of local artists, Elvers says. Among the celebrity guests and personalities that have confirmed their attendance include Cas Anvar, an accomplished actor appearing in, or lending his voice to movies, television and video games like Alex Kamal in The Expanse and Altair in Assassin’s Creed. Others include Joe Eisma, an Eisner-nominated and New York Times best-seller for Morning Glories from Image Comics and Joe Rubenstein, a 40-plus year veteran comic book artist and inker.

There will also be a vendor area which will highlight some of the unique talent and retail items available locally, Elvers added.

“There's some cool projects in the works that we are using to raise money to promote literacy in our community. Both days will be jam-packed with fun and adventure,” Elvers concluded.

For more information and tickets, click here.

 


 

 

Check out Travel Manitoba's ultimate guide to a family summer getaway in Brandon!

 

Travel Manitoba spent some time in Brandon over the August long weekend, showcasing our great city and what we have to offer!

new

From where to stay, what to do and where to eat, this guide has you covered!

For more, click here.

 

 

 

 


 

Check out Music in the Park!

 

Looking for something to on a weeknight?

Look no further as Brandon is the choice for you and your family, especially when you can check out FREE concerts!m in the p

Among the performers in August include Michelle Boudreau, a blues and roots singer/songwriter, spoken word artist, gardener and mom, Lucky Ned, a group of ‘seasoned musicians’ who offer their music and unique blend of harmony from Belmont to Wasagaming, as well as Swamp Gas, a Neepawa-based band formed back in 2003 who play acoustic folk, Irish and East Coast music!

The performances run every Tuesday until Aug. 27. All shows begin at 7 p.m. The public is encouraged to bring a lawn chair or blanket.

For more information on Music in the Park, click here.

 

 

 

 

 


 

Prairie Firehouse, Tim Horton's Brier and National Indigenous Peoples' Day take home awards at Tribute to Tourism Awards Gala

 

More than 150 people attended the 16th annual Tribute to Tourism Awards Gala on June 5 at the Prairie Firehouse in Brandon.

Award recipients from Brandon were:

Prairie Firehouse, Service ExcellenceIMG 0017

Prairie Firehouse opened its doors in 2015 after many years of restoration and careful renovation of Brandon’s Historic Fire Hall built in 1911. Anna Dumas has revitalized one of the city’s most historically beautiful buildings in Brandon into a modern & trendy, yet comfortable and accessible dining experience. With a menu focusing heavily on local suppliers and an environment that bring downtown Brandon to life, Prairie Firehouse has been named a key spot to visit by Travel Manitoba more than once. This wonderful restaurant provides not only a fantastic dining experience, but innumerable local evens from Paint Night fundraisers, Oktoberfest, Open Mic Nights and karaoke. Anna consistently seeks feedback on the restaurant in order to improve the customer experience, whether through online reviews or personal interactions. She and the entire PFH crew are committed to always bettering themselves and through volunteerism at local events, attendance at conferences with Brandon First, and encouraging everyone in her business to do more, Anna leads by example!

Tim Horton’s Brier, Event of the Year

The 2019 Tim Hortons Brier was the capstone event of the Brandon first multi-year large event strategy, commonly referred to as the “Curling strategy”. While certainly focusing on the National Men’s Curling championship, the event also provided entertainment, merchandise and socialization opportunities beyond what was happening on the ice surface.

Projected to fill 9000 rooms, the Brier was estimated to bring between $10 and $12 million in economic impact to the city of Brandon. This was the largest attendance compared to Brandon’s previous curling outings. Travelers came from near and far to come watch and participate in this event, with a goal to bring curling back to Brandon in a very big way (since the last time the event was held in Brandon 37 years ago) and cementing Brandon and Westman as Curling Country for years to come!

National Indigenous Peoples Day Celebration, Indigenous Tourism

As part of a long-standing tradition of honoring the summer solstice, Brandon’s national Indigenous People Day (NIPD) event is a beautiful celebration of our nation’s Indigenous people’s culture and heritage; acquainting people with the cultural diversity of Fist Nations, Inuit and Metis people.

Attendees can explore Canada’s deepest roots when visiting the cultural displays, tipi village and craft tables or enjoy on-stage entertainment; including Pow Wow demonstrations, square dancers, hoop dancers, traditional drummers and throat singers, as well as local Metis entertainers. NIPD is a free full day of cultural education that seeks to share the teachings that are ingrained in every aspect of First Nations culture. It creates space for Indigenous and non-Indigenous people alike to openly engage in learning about and celebrating the diversity of First Nations peoples, cultures, and heritage. The NIPD is comprised of both Indigenous and non-Indigenous representatives from many local organizations who are actively engaged in advancement of Indigenous individuals, cultural acceptance, and moving forward in a positive way!

Other Brandon nominees were:
Ty Worthington (Aspiring Youth), Grim Acres Scare Away Cancer (Event of the Year), Source for Sports AAA Hockey Challenge (Event of the Year), Rotary Club of Brandon (Partnership), East End Experience (Partnership), Crow’s General Store (Service Excellence) and Tipi Tours Legacy Project (Indigenous Tourism).

 

With files from release

 


 

 

Original Joe's now open IMG 10461

 

Brandon has a new restaurant that's now open to the public!

Original Joe’s Restaurant & Bar officially opened its doors earlier this week at its freestanding location on the grounds of Shoppers Mall.

Situated next to Harvey’s/Swiss Chalet, Original Joe's describes itself as a down-to-earth restaurant and bar that "gives you a taste of everything you could ever want."

Check out their official website, which includes their menu here.

 

 

 


 

Murals continue to be installed downtown

 

Earlier this month, the Public Art and Mural Committee announced that the first round of murals are in the process of being installed downtown Brandon!

A total of eight murals will be installed under this process throughout the spring. The committee, comprised of representatives from the Brandon Neighbourhood Renewal Corporation (BNRC), Brandon Downtown Development Corporation (BDDC), City of Brandon – Community Development, Art Gallery of Southwestern Manitoba (AGSM) and downtown property owners, started their work this past year with the colorful "Brandon – A Home in the Blue Hills" mural at 1126 Rosser Avenue. Earlier this week, two more downtown murals - one titled "Brandonite Woman" located on the BNRC buidling at 440 Rosser Ave. as well as "Sun Spectrums" at 921 Rosser Ave. are now completed.

The eight murals expected to go up this spring are:

  1. 921 Rosser Avenue – Artist James CulletonIMG 1244

  2. 630 Rosser Avenue – Artist Nereo Eugenio

  3. 704 Pacific Avenue – Artist Emmanuel Jarus

  4. 118 10th Street – Artist Jason Botkin

  5. 217 10th Street – Artist Jerry Rugg

  6. 315 10th Street – Artist Mary Lowe

  7. 440 Rosser Avenue – Miguel Rodriquez

  8. 136 11th Street – Artist Trevor Wheatly

Funding for the murals was made possible by the Government of Manitoba, the City of Brandon, the Brandon Downtown Development Corporation, the Brandon Neighbourhood Renewal Corporation, and several downtown business owners.

*With files from release

*Photo submitted

 


 

Festival Park is now open!

 

In case you missed it last week, Festival Park is now officially open!

The park, which consists of an outdoor amphitheatre, located on the grounds of the Riverbank Discovery Centre, will now be a noteworthy attraction for tourists as the premiere outdoor celebration space is a key development piece of "The North Hub" which will see a number of unique projects rejuventate the Discovery Centre grounds and areas along the Assiniboine River Corridor over the next several years.

Brandon Riverbank Inc. is currently taking bookings at the new beautiful outdoor venue.

Please just remember to stay on the walking paths and avoid the seeded grass as it is still taking to the grounds.

For more information on Festival Park, click here.

 


 

 

Travel Manitoba lists Tastee's Ice Cream & Grill as a 'must visit' drive-in this summer

 

Brandon's own Tastee's Ice Cream & Grill is among the 42 drive-ins listed in Travel Manitoba's recent blog post as a 'must visit' this summer.

The long-standing drive-in, which consists of fresh food served in 50s diner style, first opened its doors in Brandon back in 1967. It's considered a neighbourhood institution!

Check out the Travel Manitoba blog post here.

For Tastee's Ice Cream & Grill Facebook page, click here.

 

 


 

 

Brandon ‘brings you back’ with launch of community place brand

 

With the launch of a new regional place brand, the community of Brandon, Manitoba, has cemented its place on the Prairie Canadian landscape as one that warmly invites visitors in and promises them a constant path on which to return.

The centrepiece of Brandon’s new tourism brand is the succinct, yet passionate phrase, “Brandon Brings You Back.” Represented visually as a colourful logo and tagline, the four impactful words are adorned with Brandon Logo RGBbrilliant ribbons of blue, purple, red and orange reminiscent of a Prairie sunset stroll along the Assiniboine River corridor, and also speak to Brandon’s inviting and inclusive nature, its vibrant, diverse and dynamic community, and the promise of a place worthy of return, time and time again. Together, the logo and tagline create a visual identity that instills a sense of pride of place and a commitment to the welcoming brand of hospitality that only Brandon can deliver as the region’s consummate host.

Led by Winnipeg‐based McKim Communications Group under the umbrella of Tourism Manitoba’s multiyear Place Branding initiative, Brandon’s place branding journey began approximately one year ago. The multi‐faceted creative process was highlighted by a February 2018 community workshop with more than one hundred people in attendance, including some of Brandon’s most creative forces, and culminated in an official launch event earlier this evening.

“While our vibrant City has always had a broad base of tourism products and has experienced notable success in bringing events to Brandon, we’ve thus far been lacking that ‘marquee statement’, that catchy slogan that sums up everything we know we can offer guests from near and far,” noted Rick Chrest, Mayor of Brandon. “Anyone who has ever lived in Brandon, visited Brandon, or has had the ‘Brandon Experience’, so to speak, knows that this new slogan, ‘Brandon Brings you Back’, is the undeniable truth, and I very much look forward to seeing this brand spread its wings in our community and beyond.”

Chrest noted that while the City of Brandon, Brandon Tourism and the Brandon First destination marketing organization will be the brand’s lead ambassadors, it belongs to the entire community and will be best championed by all organizations and residents, whether they are hosting a large‐scale event or simply recommending their home city to family and friends as an unforgettable place to visit.

"Brandon Tourism is extremely excited about the new place brand for our City,” said James Montgomery, General Manager of Brandon Tourism. “Brandon is a great place to call home and a wonderful place to visit. We are confident that this new branding will emphasize this.”

“Whether it is turning a one‐time visitor into a recurring visitor, enticing back those who have moved away, or compelling events like the 2019 Brier to return ‘home’, this brand perfectly captures Brandon’s ability to bring people back,” added Graham Harvey, Executive Director of Brandon First.

With today’s launch, Brandon becomes the ninth regional destination in Manitoba to benefit from Travel Manitoba’s Place Branding program, which was initiated in 2016 as a means of growing tourism through increased visitation to distinct destinations within Manitoba.

“Travel Manitoba is so pleased with the new place brand for Brandon,” said Colin Ferguson, President and CEO of Travel Manitoba. “As Manitoba’s second largest city, Brandon’s success as a tourism destination is integral to the overall growth of tourism in the province. There is so much opportunity to raise the awareness of all that Brandon has to offer, and we’ll continue to work with Brandon First and Brandon Tourism to support their efforts in doing so.”

*City of Brandon news release


 

A look inside the visual identity . . . 

 

 

tourismLogo

 

 

The graphic element that surrounds this wordmark references several aspects of Brandon’s brand promise.

Its colours can speak to the warm glow of a sunset, the rolling hills of the surrounding prairie landscape, or the refreshing experience of a stroll alongside the winding Assiniboine River. So they speak to the opportunity to connect with the brilliant and beautiful natural surroundings of the Brandon region. More importantly, they speak to a warm embrace, or the feeling of inclusion that surrounds you in Brandon. So this form also represents a vibrant, dynamic and diverse city that is eager to invite visitors in.

Ultimately, you get the idea that there is always a path that leads you back to Brandon. That there is an open invitation to revisit the city again and again to experience the kind of welcome and hospitality that only Brandon can deliver as the region’s consummate host.

 

 


 

Visual Identity Guidelines - Click here.

Full Colour Logo - Click here.

Black Logo - Click here.

Reverse Logo - Click here.

Reverse Colour Logo - Click here.

 


 

 

Provincial Tourism strategy aims to grow sector

 

The Manitoba government, Travel Manitoba and the Manitoba Chambers of Commerce recently launched a new provincial tourism strategy aimed at increasing tourist expenditures to $2.2 billion by 2022.

“There is significant demand for the types of travel experiences Manitoba can offer, including northern and Indigenous tourism, and world-class water-based experiences such as fishing, paddling and lakeside recreation,” said Growth, Enterprise and Trade Minister Blaine Pedersen in a release. “The strategy provides us with a roadmap to capitalize on these opportunities by setting clear goals and working together to position Manitoba as a unique and vibrant four-season destination.”

The Provincial Tourism Strategy identifies five goals for the sector:
•    continuing to market and promote Manitoba through branding initiatives;
•    investing in destination and experience development;
•    improving transportation and mobile connectivity;
•    fostering collaboration among all stakeholders; and
•    building public support for tourism.
 
“We’re very proud of the accomplishments made to date, and we’re excited by the opportunity to reach our goal to increase tourism visitation expenditures to $2.2 billion by 2022,” said Colin Ferguson, president and CEO, Travel Manitoba.  “Our strategy will fuel that growth by ensuring all key stakeholders have a clear vision for the future.”

Ferguson noted the strategy is based on extensive consultations with industry and supported by a steering committee, a measurement and monitoring system, and regular opportunities for stakeholder feedback.
 
“Manitoba has a professional, passionate and dedicated tourism industry, and this strategy will lead to tourism becoming an even greater economic driver for the province than it is today,” said Chuck Davidson, president and CEO, Manitoba Chambers of Commerce.

The minister confirmed the Provincial Tourism Strategy is the second sector strategy under the recently announced Economic Growth Action Plan.  In their report, Growing Manitoba’s Economy, co-chairs Dave Angus and Barb Gamey recommended development of targeted sector strategies as a priority to foster competitiveness, facilitate growth, identify investment opportunities and address economic barriers in the province.

Manitoba’s tourism sector contributes more than three per cent to the province’s GDP, and expects to see a 19 per cent increase in visitors by 2022, attracting 12.6 million local, national and international visitors, up from 10.6 million visitors in 2016.

View the Provincial Tourism Strategy here.

 

 *News release